MMMM
- Turning one of the world’s most iconic logos into craveable food imagery

McDonald's (2020)

Agency:
TBWA SAN JUAN
TBWA Chiat Day NY
Role:

Motion Designer
Case Study Film Editor

Tool:
AI, AE, PS

2021 Cannes Lions
Shortlist
Design Lions - Point of Sale Consumer Touchpoints

2021 ADC AWARDS
Merit
Art Direction–Poster advertising Series

2021 ADC AWARDS
Shortlist
Brand/Comunication Design

2021 ONE SHOW DESIGN
Shorlist
Design / Out of Home - Series

2021 ONE SHOW DESIGN
Shorlist
Design / Typography - Static

In a category where all food and ingredients look the same, McDonald’s called upon their most iconic asset and used it to create a visual language that would remind the world of their favourite treats.

PRESS: